Book recommendations on Influence. Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Robert Cialdini is the seminal expert in the rapidly expanding field of influence.
The 6 Scientific Principles Behind Influence and Persuasion
This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence