The creation of this font was inspired with the constellation Canis Minor. In the constellation, there are two bright stars - Procyon and Gomeisa. Procyon is the eighth brightest star in the sky. Two small accent point in the font - the two stars.
"Altai, a premium Russian vodka needed to prevent the risk of losing relevance and share in an increasingly competitive market. We were briefed to create an ownable and prestigious identity for a new bottle structure and label.