"What is Service Design? " by Usability Matters:
When customers evaluate a product or service, they weigh its perceived value against the asking price. 30 “elements of value”—fundamental attributes in their most essential and discrete forms.
[promote a service]Also Design Thinking Approach :: Service Design Portfolio by Amy Cotton, via Behance
This are the Phases of the Design Thinking Process. Empathize, define, ideate, prototype, test and implement to make your project successful and innovative.
User-Centered Design & Ethnographic Research