Hack Shake Shack's ShackBurger: It might seem crazy, but burger fans regularly wait in hour-plus lines for a taste of Shake Shack's ShackBurger.

Homemade Shake Shack Burger

Hack Shake Shack's ShackBurger: It might seem crazy, but burger fans regularly wait in hour-plus lines for a taste of Shake Shack's ShackBurger.

Shake Shack London Covent Garden, 24 Market Building, The Piazza, London, WC2E 8RD

Shake Shack London Covent Garden, 24 Market Building, The Piazza, London, WC2E 8RD

Why People Wait In Hours-Long Lines For Shake Shack, Cronuts, And iPhonesi. Why are you willing to wait so long in line for a Shake Shack burger or the latest iPhone? Experts explain the psychology.

Why People Wait In Hours-Long Lines For Shake Shack, Cronuts, And iPhones

Why People Wait In Hours-Long Lines For Shake Shack, Cronuts, And iPhonesi. Why are you willing to wait so long in line for a Shake Shack burger or the latest iPhone? Experts explain the psychology.

Shake Shack packaging designed by Paula Scher and team at Pentagram NY

Fast food and authenticity: who wins

America's Best Hot Dogs: Shake Shack

America's Best Hot Dogs

Hack Shake Shack's ShackBurger: It might seem crazy, but burger fans regularly wait in hour-plus lines for a taste of Shake Shack's ShackBurger.

Hack Shake Shack's ShackBurger: It might seem crazy, but burger fans regularly wait in hour-plus lines for a taste of Shake Shack's ShackBurger.

Great Twitter post from Shake Shack on New York, NY / Sympathique post Twitter de Shake Shack à New York, NY https://twitter.com/shakeshack/status/543046927802056705

Great Twitter post from Shake Shack on New York, NY / Sympathique post Twitter de Shake Shack à New York, NY https://twitter.com/shakeshack/status/543046927802056705

Concrete with cronut holes at Shake Shack. Photo: Khushbu Shah

Concrete with cronut holes at Shake Shack. Photo: Khushbu Shah

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