Jim Jackson, Shaquille O'Neal and Alonzo Mourning Jackson poses with LSU's Shaquille O'Neal and Georgetown center Alonzo Mourning. Jackson would be chosen fourth (behind O'Neal. Mourning and Christian Laether) by the Mavericks in the NBA draft.
Basketball fans and especially Shaquille O'Neal fans. They are sponsoring the NBA and Shaquille O'Neal. There isn't a price it is just advertising trying to get people to the event and it's promoting the NBA.