2010 Ted Talk by Simon Sinek who presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers
25 Books That Will Teach The Most Powerful Leadership Lessons
START WITH WHY How great leaders inspire people to take action. This book is added to my reading list. is a great question to ask to find out what is really the problem or challenge an organization is struggling with.
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