Scotcheroos are a quick and easy no bake dessert that needs just six ingredients and ten minutes to make! These are made with Special K cereal loaded with peanut butter and butterscotch flavor, and are a definite crowd pleaser.
Kellogg of knowledge, behavior - Kellogg started the simple 5 plan to help people lose weight. This is building the brand image that it is both healthy and nutritious. It is differentiating itself from the rest.