The 'mermaid' in the Starbucks logo is recognisable everywhere. It is simplistic and can stand alone without the typeface. The starbucks typeface isn't too recognisable as it is very simple and looks to be quite standard. However, when paired with the colours and the image it works well. The colour scheme for Starbucks connotes fair-trade and feels earthy, which works well. This logo is strong and could work well in any colour and size.