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Best Practice Cases in Branding for Strategic Brand Management, a book by Kevin Lane Keller

Strategic Brand Management

Today global branding is important for and products and services. This presentation gives a comprehensive insight into brand management with examples …

“New exciting ideas and perspectives on brand building are offered that have been absent from our literature.”Philip Kotle...

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term edition (New Strategic Brand Management: Creating & Sustaining Brand Equity), a book by Jean-Noël Kapferer

Strategic Brand Managment: Building, Measuring, and Managing Brand Equity

Strategic Brand Managment: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

Used in business but the principles can be used for personal understanding. Understanding self - an aid to moving forward, a foundation for goal setting & change . Try a SWOT analysis.

SWOT Analysis is widely known - and deserves to be. In project management, it is a great way to understand and plan development/recruitment around your existing project team.

Integrated Marketing Communications—Integrate your trade shows with your marketing communication programs and watch your results skyrocket! Leverage all marketing communication mediums by these 7 things...

Four Strategic Pillars of a Results-Driven Exhibit Program To produce optimum results, you need to do the right things for the right reasons. This session takes you deep into four critical areas proven to produce measurable results

How to create a strong mission statement for your business: an exercise for creative freelancers

How to create a strong mission statement for your creative business

How to create a strong mission statement for your business: an exercise for creative freelancers AND Take this Free Full Lenght Video Training on HOW to Start an Online Business

Strategic Brand Management by Kevin Lane Keller, 4th Edition PDF Download here

Strategic Brand Management by Kevin Lane Keller, 4th Edition PDF Download here

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