very good use of a theme on this, unnecessary background with gandalf you would know what it is without it. the white on to gray to black is very nice touch the color scheme meshes together nicely, the poster communicate what the film is about as it a journey and they are traveling. It does appeal to the target audience as the background look magical.
"In a hole in the ground there lived a hobbit. Not a nasty, dirty, wet hole, filled with the ends of worms and an oozy smell, nor yet a dry, bare, sandy hole with nothing in it to sit down on or to eat: it was a hobbit-hole, and that means comfort." - J.R.R. Tolkien - The Hobbit I read this first in the 2nd grade. I love Tolkein.