The simplicity of the die cut label helps draw your eye straight to the logo on the bottle, but I do think the logo should be larger. But I love how you can see through to the wine and the freshness seal matches the label.
After over 30 years making wine in Sonoma County, Murphy-Goode needed an updated look to showcase their brand and their story. Swig Studio worked with them to create something rugged yet with a stylish California aesthetic.
The use of hand generated, ink strokes works well for this wine label as it alludes to ideas of hand made, organic and naturally sourced materials. Rough textured background is balanced by simple typography centred in the middle of the label.