I like the black and white idea and the big illustration on the label and the package to match. There is clear space doen the bottom of the box for the text so it would be easy to read. The title churchill is in a serif font so cleary seen.
Edelbrand Series packaging design by Espacioblanco (Germany) . I like the shape of this bottle and the bright design at the bottom. I think purple represents wealth so i guess this is an expensive beverage.