McDonald’s Puzzles – Outdoor posters were turned into large interactive push puzzles that consumers could solve in order to “sort your head”. This was done to promote McDonald’s Large Coffee for only 1 Euro in Sweden.
"If there's a way to stand out.we'll find it!" Well, they definitely hit the nail on the head. They got my attention with the contrasting Zebra colors on an elephant. The ad has nice font, colors and placement everything.