Our main competition is moonpig.com is is also an online flower, card and gift delivery service. However, their focus is on last minute gifts and they are more expensive. Our brand is based on advance purchases, quality and value for money.
We provide the freshest flowers with the lowest costs as we are directly linked to the supplier. Our strategy of distribution is online distribution. Also, we do not pay rent costs as we operate online on our website or application on iOS, Adroid or Windows.
For our first 50 customers, the subscriptions for 1, 2, and 3 years will be discounted for 50%. Also, we offer 10% off for 3 or more Dates chosen, 15% for 5 and 20% for 10 and more orders in a calendar year.
We offer four subscription options,The price starts from 6.99 for 6 months to 11.99 for 1 year, 21.99 for 2 years and 29.99 for 3 years. The subscription gives the consumer access to cheaper prices as after subscribing we expect them to buy multiple times. We also use psychological pricing as all our prices finish with .99.