I really like asian art and I feel that this logo has an asian feel with this particular font. The font is similar to calligraphy, especially the center stroke. The freehand feel of the type brings it together to stay readable and functional.
The word is zigzag and it incorporates a zigzag pattern into the type. This would definitely solve any recognition/design problems, and it is a logo I would remember. This logo would represent it's subject well.