Heinz ketchup poster - in this poster, designer put the stalk of tomato on top of the ketchup bottle to represent tomato. Designer used just two elements(ketchup bottle and tomato top) but now it show new aspect from that. It's simple but smart.
Absolut Vodka Here is another Absolut ad that takes an every day thing and turns it into their telltale bottle. This one suggests that it is perfectly ok to use for a breakfast item. I don't agree with this ad's context and suggestion.
Gruesome image draws me into the equally jarring message, but I don't think a mutilated pen was the best way to communicate the message. Not many people treat pens as brutally as journalists in prison are treated, so there's some disconnect