Media Landscape

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“Digital now front and centre for marketers”

Be Heard Partnership on Twitter

“Digital now front and centre for marketers”

Study: Packaged-goods marketers now spend more on digital than traditional ads, but shoppers doubt they work (AdvertisingAge 23 February

Study: CPG Now Spends More on Digital Than Traditional Ads, but Shoppers Doubt They Work

Despite run-up in digital ad spending, Cadent Consulting finds retailers and shoppers doubt it works. Survey also shows shopper marketing growth stalls.

Advertising's Century of Flat-Line Growth - Bloomberg Advertising Industry, Time Warner, Read Later, New Media, Digital Media, Line, Flat, Reading, Landscape
Digital MediaReadingLandscape

Advertising's Century of Flat-Line Growth

The advertising industry has always held a special fascination because of its impact on our culture and our desires, a reality dramatized to great effect by such television series as thirtysomething and Mad Men. In the business world, the future of ad spending is an endlessly debated topic. Will new digital media kill old media, and if so, where will the ad dollars flow? What does megaconsolidation in the cable industry, powered by the merger of Comcast and Time Warner, mean for ad rates?

Ian Maude on Twitter

“Mary Meeker's time vs. ad spend with added perspective - via https://t.co/tKhZvI12n6”

Is TV back or is this simply a mirage? Digital reaches media share - TV should be concerned. Radio Advertising, Mobile Advertising, Online Advertising, Print Advertising, Tv Ads, New Opportunities, Book Publishing, Case Study, The Darkest
Online AdvertisingNew OpportunitiesThe Darkest

REDEF ORIGINAL: Brightest Before the Dark: The Impending Fall of TV Ad Spend

The TV industry may be ecstatic about the 2016 upfronts, but it would be a mistake to view the TV ad market as resilient – let alone a growth business. Like every medium before it, the television will give way to newer, more capable delivery models. And the winners are unlikely to be the same.

The 2016 Mary Meeker Internet Trends report has been released, outlining the latest market movements and developments, and what they mean for future shifts. Radio Advertising, Mobile Advertising, Online Advertising, Print Advertising, Internet Trends, Internet Ads, App Marketing, Mobile Marketing, Marketing Ideas
Online AdvertisingInternet TrendsMobile MarketingMarketing Ideas

The 15 most important slides in Mary Meeker’s Internet trends report

Here's what you shouldn't miss from the must-read report.

“How do you know what to buy?

Benedict Evans on Twitter

“How do you know what to buy?”

Be Heard Partnership on Twitter

“Kids now spend more time online than viewing TV.”

Adblock Notifies Users of Update With What Looks Like a Pop-up Ad - Social Songbird

Advertising's Century of Flat-Line Growth

The advertising industry has always held a special fascination because of its impact on our culture and our desires, a reality dramatized to great effect by such television series as thirtysomething and Mad Men. In the business world, the future of ad spending is an endlessly debated topic. Will new digital media kill old media, and if so, where will the ad dollars flow? What does megaconsolidation in the cable industry, powered by the merger of Comcast and Time Warner, mean for ad rates?

LUMA presents our annual State of Digital Media which covers our views on the market, the industry trends and the future of the ecosystem with a specific focus…

LUMA's State of Digital Media at DMS 16

LUMA presents our annual State of Digital Media which covers our views on the market, the industry trends and the future of the ecosystem with a specific focus…

Advertising's Century of Flat-Line Growth - Bloomberg

Advertising's Century of Flat-Line Growth

The advertising industry has always held a special fascination because of its impact on our culture and our desires, a reality dramatized to great effect by such television series as thirtysomething and Mad Men. In the business world, the future of ad spending is an endlessly debated topic. Will new digital media kill old media, and if so, where will the ad dollars flow? What does megaconsolidation in the cable industry, powered by the merger of Comcast and Time Warner, mean for ad rates?

Resetting online commerce — Benedict Evans Newspaper Advertisement, Internet Advertising, Civil Society, Tv Ads, The Guardian, Landscape, Statistics
Civil SocietyThe GuardianLandscapeStatistics

Resetting online commerce — Benedict Evans

What’s going to happen in ecommerce and retail? TV? TV ads? Retail? Brands? Online advertising? There are half a dozen huge industries where all of the cards are being thrown up in the air, and no-one really knows where they’re going to land.

News by the ton: 75 years of US advertising — Benedict Evans Newspaper Advertisement, Internet Advertising, Civil Society, Tv Ads, The Guardian, Landscape, Statistics
Civil SocietyThe GuardianLandscapeStatistics

News by the ton: 75 years of US advertising — Benedict Evans

There are two ways you can talk about newspapers. You can talk about the ‘fourth estate’, and newspapers’ role in culture, politics, governance, the exchange of ideas and civil society. But you can also talk about newspapers as a specialised light manufacturing industry, that aggregated attention to

News by the ton: 75 years of US advertising — Benedict Evans

News by the ton: 75 years of US advertising — Benedict Evans

There are two ways you can talk about newspapers. You can talk about the ‘fourth estate’, and newspapers’ role in culture, politics, governance, the exchange of ideas and civil society. But you can also talk about newspapers as a specialised light manufacturing industry, that aggregated attention to

News by the ton: 75 years of US advertising — Benedict Evans

News by the ton: 75 years of US advertising — Benedict Evans

There are two ways you can talk about newspapers. You can talk about the ‘fourth estate’, and newspapers’ role in culture, politics, governance, the exchange of ideas and civil society. But you can also talk about newspapers as a specialised light manufacturing industry, that aggregated attention to

Once a year, Mary Meeker, a partner with venture capital firm KPCB, mic-drops her much-anticipated mega-sized Internet Trends report online like a Silicon Valley rockstar. Now in its fourth year (in… Internet Trends, Internet Ads, Advertising Channels, Social Business, Positive Psychology, Tv Ads, Digital Marketing Strategy, Bar Chart, Innovation

The best Meeker 2017 Internet Trends slides and what they mean – TechCrunch

Here are the must-read stats about what's happening with internet adoption, smartphones, ads, e-commerce, entertainment, gaming, enterprise healthcare, China, India and startups. We've picked the most important slides from legendary Kleiner Perkins partner Mary Meeker's massive 355-page 2017 Intern…