Mobile Messaging Based Campaigns

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At look at the use of mobile messaging for marketing, branding and informational campaigns.

Inspiral
This campaign for Tinder comes in the form of a social experiment to see how smokers are viewed in the dating world. Well, see for yourself:)

smoking hot

This is a social experiment to see how smokers are viewed in the dating world. Visit ash.org/smokinghot to cast your vote by swiping right for smoking, not s...

Affluents Don't Want Texts from Luxury Brands - eMarketer Business Marketing, Email Marketing, Marketing And Advertising, Consumer Behaviour, Mobile Marketing, Text Messages, Luxury Branding, Ecommerce, Behavior
Email MarketingMarketing And AdvertisingMobile MarketingLuxury Branding

Affluents Don't Want Texts from Luxury Brands - eMarketer

Far more affluents would opt in to luxury brand emails

Paramount Is Launching a Teenage Mutant Ninja Turtles Chatbot on Kik for the New Movie Digital News, Teenage Mutant Ninja Turtles, New Movies, Dumb And Dumber, Snapchat, Haha, Shell, Product Launch, Korean
Teenage Mutant Ninja TurtlesNew MoviesSnapchatKorean

Paramount Is Launching a Teenage Mutant Ninja Turtles Chatbot on Kik for the New Movie

Heroes in a chat shell

Mary Meeker 2016 state of web presentation - Business Insider Internet Trends, Trends 2016, Cover Report, Facebook Messenger, Case Study, Presentation, Messages, How To Plan, This Or That Questions

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KPCB INTERNET TRENDS 2016 | PAGE 104 Messaging Secret Sauce = Magic of the Thread = Conversational... Remembers Identity / Time / Specifics / Preferences / Con…

How the Hugely Popular Kik App Is Ramping Up Its Ad-Tech Game | Adweek Kik Messenger, Facebook Messenger, Tech Game, Campaign, Branding, Ads, Messages, Technology, Popular
Kik MessengerAdsMessagesPopular

How the Hugely Popular Kik App Is Ramping Up Its Ad-Tech Game

Offering emojis in exchange for viewing ads

Social apps like Whisper and Kik are tricky places for brands to advertise, but film studios are getting the hang of how to run under-the-radar campaigns.

Hollywood Is Getting Stealthier at Advertising With Mobile Messaging Apps

Disney/Pixar's Whisper campaign shows potential

Selfies and digital stickers are big. Line's new Selfie Sticker app does both

Selfies and digital stickers are big. Line's new Selfie Sticker app does both

Mobile social network launches standalone Selfie Sticker iPhone app as it seeks more growth in the west. By Stuart Dredge

Betfair set to use Snapchat to offer exclusive odds on Premier League fixtures

Betfair set to use Snapchat to offer exclusive odds on Premier League fixtures

Betfair is set to use photo messaging app Snapchat to target consumers directly with exclusive odds, starting from this weekend.

How the Hugely Popular Kik App Is Ramping Up Its Ad-Tech Game | Adweek Kik Messenger, Facebook Messenger, Tech Game, Case Study, Campaign, Branding, Ads, Messages, Technology
Kik MessengerAdsMessages

How the Hugely Popular Kik App Is Ramping Up Its Ad-Tech Game

Offering emojis in exchange for viewing ads

WeChat Growth Between 2013 and WeChat’s global user numbers outside of China increased by a staggering This tenfold increase makes it the fastest growing chat app at a global level.

Alice Hu on Twitter

“Great #WeChat infographic from @globalwebindex Fastest growing messaging app http://t.co/PYPRMjIT9c”

Oreo connects Chinese families through custom-built 'Emoji' app on Wechat

Oreo connects Chinese families through custom-built 'Emoji' app on Wechat

Oreo aims to bring Chinese parents who are worried about the lack of direct communication with their children, into closer contact with a custom-built Wechat app that is built around the growing "Emoji" trend.

The Most Important Insights From Mary Meeker’s 2014 Internet Trends Report – TechCrunch Social Business, Business News, Internet Trends, 2014 Trends, Employee Engagement, Community Manager, Level Up, Mobile Application, Case Study
Social BusinessBusiness NewsInternet TrendsMobile Application

Here's the Full Deck of Mary Meeker's Latest Internet Trends Report

Plus, a way to check Meeker on her past work, which is now posted and organized in one place online.

Here's the Full Deck of Mary Meeker's Latest Internet Trends Report

Here's the Full Deck of Mary Meeker's Latest Internet Trends Report

Plus, a way to check Meeker on her past work, which is now posted and organized in one place online.

Fast food chain Taco Bell launched a chat bot into group messaging platform…

Meet TacoBot: Taco Bell’s Slack Bot

Introducing the world's first TacoBot, created by your friends at Taco Bell. If you use the group messenger app Slack, and millions of people around the world do, you'll now be able to order Taco ...

Social apps like Whisper and Kik are tricky places for brands to advertise, but film studios are getting the hang of how to run under-the-radar campaigns.

Hollywood Is Getting Stealthier at Advertising With Mobile Messaging Apps

Disney/Pixar's Whisper campaign shows potential

Social apps like Whisper and Kik are tricky places for brands to advertise, but film studios are getting the hang of how to run under-the-radar campaigns.

Hollywood Is Getting Stealthier at Advertising With Mobile Messaging Apps

Disney/Pixar's Whisper campaign shows potential