Which Marketing Strategies Should Your Startup Focus On? #Infographic
For your new startup to succeed you need to market it. But how? There's a mile-long list of marketing opportunities for startups from Facebook ads to viral videos to SEO. This guide will help you decide which marketing strategy is right for you.
In praise of failure — Benedict Evans
You need to ask not whether this idea will fail, let alone whether it could fail, but rather, ‘what would it be if it worked?’ You need, in a sense, to ‘suspend disbelief’ - to put aside your normal human risk-aversion and skepticism, accept the probability that it could go to zero, and ask if this