A simple model for a universe with effective engagement at the intersection of marcomms, understood as a combination of owned, bought and earned oppor

A simple model for a universe with effective engagement at the intersection of marcomms, understood as a combination of owned, bought and earned opportunities.

How Social Media Moves Consumers From 'Sharing' To 'Purchase' - Forbes

How Social Media Moves Consumers From 'Sharing' To 'Purchase'

of social media users have bought an item after sharing or favouriting online (Forbes)

Bought media: media you pay for like print ads and banner ads.    Owned media: media you own and control such as your company website and blog or newsletters and digital magazines your organization publishes.    Earned media: exposure you “earn” by posting content on social networks, forums, and websites that you do not own. Examples are comments posted on blogs, photos shared on Facebook, or videos uploaded to YouTube.

Top 10 Needed Steps to Build a Brand from Scratch: How Digital Signage Makes the journey easier? - Building a brand from scratch takes a lot more than a brilliant spark. It involves technology, smart decision-.

Bought v Owned v Earned Media

Bought v Owned v Earned Media

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