We like how this simple logo is set on a card with more imagery to round out the brand identity. Could include Seattle (Mount Rainier or downtown skyline) or both Seattle and Jerusalem images? NS: imagery and swatch consonance
SECONDARY RESEARCH: This is my favourite of all of the SK logo designs I have seen. I think that there are transferable elements that could be employed in the SSK project - maybe changing the 'S' for a rope-like design.