The image is the problem here. It has old, tired, cheap looking jeans and trainers. The steps are not clean, glossy and modern either. The principle of the image is correct but it does not protray "Success", "Rich" etc... If you cannot find a suitable steps image then maybe we use a very smart man in a suit as the image.
Does not fit into the family of the other posts designed either. I suggest we use a generic buddha style image and modern font treatment for the quote here with contrasting colours for the text to show clearly.