Creative director Ganesh Prasad Acharya and copywriter Kaushik Katty Roy have created a series of shocking print ads for environmental news magazines Sanctuary Asia, that show the effects of deforestation and wildlife destruction.
Magazine layout design created by Rita Matos. A compiling of abstract imagery supported by hand-generated overlapping typography and unique paper inserts.The colour palette is consistent throughout the design.
This element of design is Negative Space. The hand isn't actually holding anything. It implies that there is a light bulb in the empty space. Negative space guides your imagination to finish the image.