Lucy Howell
More ideas from Lucy
White Space.there is a lot of negative space.The focus is on the shadow.

Ariel: Bright white - Exaggeration can make for some interesting concepts. Ariel makes the person’s shirt so white in this advertisement by Saatchi & Saatchi that the shadow is blocked.

ads sanctuary

Now this is one way to convey an important message. Creative director Ganesh Prasad Acharya and copywriter Kaushik Katty Roy have just created a series of shocking concept print ads for Sanctuary India that show how habitat destruction affects wildlife.