Interesting, easy read on the psychology of shopping.

Interesting, easy read on the psychology of shopping.

We are now entering a period of radical transformation in which, because of the exponential growth rate of technology we will soon have the ability to meet and exceed the basic needs of every man, woman and child on the planet. Making this happen is humanity's grandest challenge - this is a book about how we can meet it.

This is a refreshing anecdote to the ever-popular dystopian future tomes. Kotler's keen writing combined with Diamandis' wealth of experience provide insight into things to come.

The new rule: create truly innovative products and build the marketing right into them. Today, it's within the product itself that a brand has the most leverage with consumers.

This is why I love innovation and new product development- opportunity to bake the story into all design elements Baked In: Creating Products and Businesses That Market Themselves

FMCG / grocery focused, but there are some interesting truths in here

Considered 'the father of shopper marketing', Herb Sorensen is set to entertain Australian audiences in May.

Ogilvy.

Ogilvy on Advertising: David Ogilvy. A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business".

The author redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people’s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the ‘brand molecule’ to which new cultural ideas can be constantly added to keep pace with change.

Book Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions: John Grant

Written as a fascinating and enjoyable conversation between the authors - Stefan Olander, Vice President of Digital Sport from Nike and Ajaz Ahmed founder and Chairman AKQA - Velocity's up-to-date examples illustrate key lessons, together with insights, ideas and inspiration that individuals and businesses should adopt to thrive in the digital age.

Written as a fascinating and enjoyable conversation between the authors - Stefan Olander, Vice President of Digital Sport from Nike and Ajaz Ahmed founder and Chairman AKQA - Velocity's up-to-date examples illustrate key lessons, together with insights, ideas and inspiration that individuals and businesses should adopt to thrive in the digital age.

Drawing on Eastern and Western philosophy, and colourful characters that range from Second World War fighter pilots to Picasso, Socrates and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge.

Great book on outthinking the competition by understanding how people make decisions and how to focus on the right things - what others aren't focusing on.

The book includes illustrative anecdotes and mini-exercise sections calling out practical actions readers can take to unleash their own creative spirits.

A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side (e-book).

Some questions for self reflection & development. Some fun questionnaire templates for research

344 Questions: The Creative Person’s Do-It-Yourself Guide to Insight, Survival, and Artistic Fulfillment (Voices That Matter) Stefan G. Bucher This is a delightful pocket-sized compendium of.

a guide to thinking visually

Köp boken The Back of the Napkin: Solving Problems and Selling Ideas with Pictures av Dan Roam (ISBN hos Adlibris.

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