The look of the Mods was classy; they mimicked the clothing and hairstyles of high fashion designers in France and Italy; opting for tailored suits, which were topped by anoraks that became their trademark.

The original modernists are a source of constant inspiration. Not all subcultures reject mainstream culture by adopting outlandish looks and smelling like shit; some define themselves by their total embrace of elegance.


Ready Steady Go! presenter Cathy McGowan (right) outside the Savoy Hotel, London, with her brother John and sister Frankie, September

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