The Two Roys: "The box art had to fire the imagination, draw the viewer into the drama and convince him to part with his pocket money."
By Guest Author, Roger O'Reilly Illustrating for box-art required the artist to keep numerous parties happy. The art had to allow the manufacturer to get all the flashing, branding and information on the cover without compromising the image. Sometimes the packaging might take in a couple of different formats, so that had to be allowed for. The image had to clearly illustrate the airplane, vehicle or ship in a way that the purchaser could see what the final assembled kit might look like…
HO-OO Figure Sets
This simple box of HO-OO Scale Plastic Toy Airborne Soldiers had more influence on me to become one myself than I can express today. I am proud to say I was part of America's tradition of brave Paratroopers. I am glad that dream did not stay stuffed away in some kid's toy soldier's box. OooRah to AIRFIX Toy Company!
Roy Cross and his Airfix Dogfight Doubles
Roy Cross and his Airfix Dogfight Doubles by Jeremy Briggs In the mid-1970s the plastic kits manufactured by British firm Airfix were omnipresent in toyshops, newsagents and corner shops around the country with their dramatic box illustrations making them stand out on the shelves. At that time Airfix had a 75% share of the United Kingdom plastic kit market and the company was selling some 20 million kits annually, the vast majority of which had illustrations on their boxes painted by one man…
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