the less you eat sweets, the less you crave them. when you want sugar, your body is literally begging you for protein! SO true I haven't eaten sweets or drank pop in MONTHS and I have no desire to even try them when they're around.
When people tell me they are going to eat crappy food because they are treating themselves, I can't help but cringe. It's not a reward. There is nothing wrong with a well balanced healthy lifestyle which can and should include lots of yummy treats.