The overall presentation and the images within this pin represent "gestalt" by symmetry. The gestalt concept says that objects must be balanced or symmetrical in order to be seen as complete or whole. Not only are the images symmetrical, but the presentation is as well.
Line Art Used in Logo Design – 25 Great Concepts and Ideas | Logos | Graphic Design Junction
Great examples of line art used in logo designs. List of different designs that use line techniques to create minimal and clean logos that many will appreciate.
Typography Interpretations of The Printed Word | Smashcave
Ji Lee is a typography master and Communication Designer at Facebook, and the creative director at the Google Creative Lab.