Creative optical illusion at Southside shopping centre in London tricked people into thinking that the floor of the elevator has collapsed. When the doors opened, scared people were only a step.

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Singapore's Luminous iLight Festival Will Be Lit Up by Shimmering LED Sculptures

Perhaps a parallel universe Doctor has a differently colored TARDIS.<---- Ugh, it makes me uncomfortable just looking at it. It's so wrong.

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Robert Janson’s Floating Plastic Bag Sculptures Resemble Giant Pink Jellyfish Robert Janson, creating plastic bag installation – Inhabitat - Sustainable Design Innovation, Eco Architecture, Green Building

20+ Creative Elevator Ads

Maxwell House Elevator Advertisement: Creative illusion created an impression that the elevator had no floor. I have a HUGE phobia about elevator's so I'll have to pass!

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A beautiful colorful umbrellas installation in the town of Agueda in Portugal. A complete street was decorated with umbrellas suspended and floating in the air, all captured in images by photographer Patricia Almeida.

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Rave, Raves, Rave Music

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Metallic curls and beautiful light from Russian designer Dima Loginoff

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conceived for the 2012 media architecture biennale, the interactive sculpture displays sequential light scenes and sound.

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From the Verner Panton exhibit at the Danish Design Centre, Copenhagen

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