How to build
How to get it
In the middle
Never let ads write checks your website can't cash.
Content is the reason search began in the first place.
You can't expect to just write and have visitors come to you - that's too passive.
Social media allows big companies to act small again.
Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.
I am all for conversations, but you need to have a message.