As the web’s capacity for pageviews increases, marketers are becoming less interested in reaching as many people as possible, and more interested in reaching the right people. According to Deanna Brown, the CEO of Federated Media, that’s why context is so important — the ability serve high volumes of advertising continues to expand, but the real value for a brand is to surround its message with the right context so that it reaches the most influential people among customers.
Orwell on (REAL!) journalism. "Journalism is printing what someone else does not want printed. Everything else is public relations." ...This is floating around the internet at the moment, always attributed to Orwell. The quote is definitely Orwell-esque. but I can't find anybody adding a specific source.