Lay socks flat, one on top of the other. Beginning at the toe end, roll up the socks, keeping the "non-heel" edge even as you roll. Place a rubber band on the lower half of the sock roll to secure it. One edge of the sock roll will be flat
A good idea for Christmas gifts for friends: pampering in a jar - warm fuzzy socks, lip balm, hand lotion or bubble bath, and some chocolates, add a bit of ribbon and a tag. Heck you could put anything you want in it!