Activate Tech and Media Outlook 2016
How Netflix Reverse Engineered Hollywood - To understand how people look for movies, the video service created micro-genres. We took the genre descriptions, broke them down to their key words, … and built our own new-genre generator.
Out of all the data we see about discussion about TV, roughly is about the ads. The rest is about the content.
Creativity in the converging worlds of advertising, entertainment, and technology.
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