This is a poster I created for a none existing company. I stared by designing the coffee cup with the rectangle tool and adjusting the rectangles with the Direct section tool. I then created the steam from the coffee using the pen tool this was to illustrate the warmth and colour of the coffee. I created two coffee beans using the pen tool giving more relation to coffee. I created a slogan at the bottom of the poster which was to make the customers feel more welcome.
The theme of this design was stairways. I started first by hand drawing out the typography 'Level' and then scanning it in to edit on Ps. I placed a rectangle over the type and reduced the opacity so I could trace over with the brush tool leaving me with a copy of the type in white creating two layers. I then placed thick lines within the design to illustrate the levels of a staircase. I reduced the opacity of the thick lines as it didn't want to make them the focal point of the design.
Here I have experimented with layering in Ps. The theme of this design was claustrophobia and is the reason why I have included buildings and lines on top of each other. Within the design included a staircase which was to illustrate an exit from the buildings as within building there are stairs. The use of dark orange to light blue was to illustrate a contrast between the mixed emotions of being trapped with buildings.
This is a commemorative stamp design for the royal mail that I created in Ps. The design was to show appreciation of British architecture. I traced over the original photo of Big Ben filling it with blocks of colour. This helped establish the depth and structure of the building. I wanted to keep originality in the design so i included the queens head. I used helvetica neue thin for the 1st as I found it to be elegant and tale such as Big Ben.