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Stay (Linked)In-the-Know to stay compliant
Founded 21 years ago, shortly before Facebook’s launch, LinkedIn has long been dominant within its niche as a professional social networking platform. As the rules in the Committee of Advertising Practice (CAP) Code are largely media neutral, the same principles that apply to other social media platforms – and indeed across all media – are also applicable to LinkedIn. Here are some principles to make sure compliance is business as usual when advertising on LinkedIn [...] www.LSCPROM.co.uk/cap/linkedin-advertising
the instagram icon is surrounded by hearts and other social media related items on a purple background
Reel-y useful advice on ensuring your ads are a compliant Insta-success-Story.
With an estimated 30million+ users in the UK, YouGov puts Instagram as jointly the most popular social network in the UK with Facebook, and the second most well-known. With its mix of content formats including Instagram Live, Stories and Reels, it’s no surprise that it’s a popular choice for many marketers. As the rules in the Committee of Advertising Practice (CAP) Code are largely media neutral – from sponsored posts and promotional marketing to brand accounts and influencer marketing – the same rules and principles that apply in other media are equally applicable to advertising on Instagram. Here’s some useful advice to help you ensure your marketing is an ‘insta(nt)’ compliant success [...] www.LSCPROM.co.uk/cap/compliant-insta-advertising
many different emoticions are grouped together in the shape of speech bubbles and smiley faces
Put a smile on your Face(book) with responsible advertising.
Now at almost 20 years old, YouGov still considers Facebook the most famous social network, and jointly the most popular with Instagram. It’s estimated that around 50% of UK consumers are Facebook users so it’s an attractive advertising prospect. As the rules in the Committee of Advertising Practice (CAP) Code are largely media neutral – from sponsored posts and promotional marketing to brand accounts and influencer marketing – the same rules and principles that apply in other media are equally applicable to advertising on Facebook. Avoid finding yourself face-to-face with an upheld Advertising Standards Authority (ASA) ruling with these key principles [...] www.LSCPROM.co.uk/cap/facebook-advertising/
a person using a cell phone with symbols coming out of the screen in front of them
X-Rated Advice for Ex-Twitter users.
Despite the rebrand having an effect on the popularity of the platform in the UK (recent YouGov polls suggest two thirds of users have had an adverse reaction to the rebrand), there’s no denying that X remains a relative monster in the social media world. The good news is, despite all these changes, the Advertising Standards Authority (ASA) rules and principles remain the same- and don’t forget that reposting (formerly ‘retweeting’) an editorial post from another user (“user generated content”) means that that post is your responsibility, because you’ve adopted and incorporated it into your advertising. Read on for some top tips to help you avoid a big red X on your campaign. [...] www.LSCPROM.co.uk/cap/x-rated-advice-for-ex-twitter-users
a red and white square with a smiley face on the bottom right corner, which is part of an app icon
TIL … Tips for advertising acceptably on Reddit.
Created in 2005, Reddit has seen millions of posts over the years. Features such as Reddit AMA’s (Ask Me Anything’s) allow companies to sell products and services in a more conversational way. However, it is the platform’s (very) specific audiences within different subreddits (individual communities) that continues to draw marketers in – everything from beer to mushroom foraging to photo restoration is covered. In this article, the Committee of Advertising Practice (CAP) look at how the Advertising Standards Authority (ASA) has judged some advertising on Reddit to offer some useful insights [...] www.LSCPROM.co.uk/cap/advertising-on-reddit
a woman holding up a sign with a snap icon on it's face in front of her head
Snappy advice for ads on Snapchat
According to YouGov, Snapchat is currently the 9th most popular (and joint 2nd most famous) social media platform, and it offers a variety of interesting and innovative ways to advertise. As the rules in the Committee of Advertising Practice (CAP) Code are largely media neutral – from Snap ads and brand-owned stories in ‘Discover’, to sponsored geotargeting, lenses and stickers – the same rules and principles that apply in other media are equally applicable to advertising on Snapchat. But compliant advertising really is a snap – so here are some key principles to help you with your ads on Snapchat [...] www.LSCPROM.co.uk/cap/snappy-advice-for-ads-on-snapchat/
the word'twitch'is displayed on a purple background
Jump aboard the hype train! Advice for advertising on Twitch
Nightbots and moobots, raids and Pogchamp! It might sound like a different language, but the Committee of Advertising Practice (CAP) Code applies to make sure advertising on Twitch isn’t served up to bewilder! Created 12 years ago, Twitch is still quite a youngster in the world of social media. It’s a platform that offers live streaming of video games, and the homepage features an algorithm that presents the user with their preferences – whether that’s real time strategy games, fighting games, racing games or first-person shooter games [...] www.LSCPROM.co.uk/cap/advertising-on-twitch
an intel processor on top of a circuit board with blue light coming out of it
Power of AI in Financial Services: AI for investment?
The realm of Artificial Intelligence (AI) is poised to revolutionise every aspect of our lives, Including AI for investment in the financial services sector. A notable indication of AI’s impact on the industry is the recent address by the Chief Executive of the Financial Conduct Authority (FCA), Nikhil Rathi. In this speech, he unveiled the regulator’s stance on ai, discussing both the potential advantages and the associated risks [...]
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📱Avoiding Social Media Advertising and Marketing Compliance Missteps📱
Social media platforms have become popular for financial services firms and investment advisers to engage with clients, prospective clients and investors. But failing to understand the regulatory rules as they apply to social media marketing and advertising practices could open the firm to compliance risk and reputational damage [...] https://www.lscprom.co.uk/smarsh/avoiding-social-media-advertising-and-marketing-compliance-missteps/
Chiropractors who wish to use the title ”Dr” or “Doctor” immediately qualify it (within the same statement) with the full courtesy title “Doctor of Chiropractic” or its […] 👉🏽 Chiropractors who wish to use […] 👉🏽 www.LSCPROM.co.uk/cap/use-of-the-term-dr-chiropractors 👈🏽 ⭐️Follow us @lscprom⭐️ #LSCPROM #compliance #marketing #advertising #marketingtips #chiropractic #chiropractor #wellness #health #backpain #neckpain #chiropracticadjustment #getadjusted #physicaltherapy #spine Back Pain, Cap, Dj, Wish, Doctor, Supportive, Ted, Term, Neck Pain
⚕️ Use of the term "Dr": Chiropractors⚕️
Chiropractors who wish to use the title ”Dr” or “Doctor” immediately qualify it (within the same statement) with the full courtesy title “Doctor of Chiropractic” or its […] 👉🏽 Chiropractors who wish to use […] 👉🏽 www.LSCPROM.co.uk/cap/use-of-the-term-dr-chiropractors 👈🏽 ⭐️Follow us @lscprom⭐️ #LSCPROM #compliance #marketing #advertising #marketingtips #chiropractic #chiropractor #wellness #health #backpain #neckpain #chiropracticadjustment #getadjusted #physicaltherapy #spine
Chiropractors are regulated by statute by the General Chiropractic Council (GCC) and may therefore refer to conditions for which suitably qualified medical advice should be sought, provided they hold convincing […] 👉🏽 www.LSCPROM.co.uk/cap/chiropractic 👈🏽 ⭐️Follow us @lscprom #compliance #marketing #advertising #marketingtips #chiropractic #chiropractor #wellness #health #backpain #neckpain #chiropracticadjustment #getadjusted #physicaltherapy #spine #adjustment People, Body, Bad Posture, Muscle, Why, Don T Have, Postures, Statute
⚕️Health: Chiropractic⚕️
Chiropractors are regulated by statute by the General Chiropractic Council (GCC) and may therefore refer to conditions for which suitably qualified medical advice should be sought, provided they hold convincing […] 👉🏽 www.LSCPROM.co.uk/cap/chiropractic 👈🏽 ⭐️Follow us @lscprom #compliance #marketing #advertising #marketingtips #chiropractic #chiropractor #wellness #health #backpain #neckpain #chiropracticadjustment #getadjusted #physicaltherapy #spine #adjustment
The advertising Code requires marketers offering treatment for smokers to help them stop smoking to hold proof if they claim or imply that smokers will have to make no effort to overcome their addiction. Neither the ASA nor CAP has seen evidence that smokers can stop smoking unless they are determined to do so […] 👉🏽 www.LSCPROM.co.uk/cap/health-smoking-stopping 👈🏽 Follow us @lscprom️ #LSCPROM #compliance #marketing #advertising #marketingtips #smoking #smoke #cigarette #smoker #vape 🚬🚭 Smoke, Asa, Effort, Vape, Proof, Smokers
🚬🚭Health: Smoking, Stopping🚭🚬
The advertising Code requires marketers offering treatment for smokers to help them stop smoking to hold proof if they claim or imply that smokers will have to make no effort to overcome their addiction. Neither the ASA nor CAP has seen evidence that smokers can stop smoking unless they are determined to do so […] 👉🏽 www.LSCPROM.co.uk/cap/health-smoking-stopping 👈🏽 Follow us @lscprom️ #LSCPROM #compliance #marketing #advertising #marketingtips #smoking #smoke #cigarette #smoker #vape 🚬🚭
two hands holding up a piece of paper with a recyclable symbol on it
♻Responsibly recycled guidance for World Environment Day 2023♻
5 June is World Environment Day – established by the UN in 1972 as a vehicle for raising awareness about environmental issues and advocating for action [...] 👉🏽 www.LSCPROM.co.uk/cap/responsibly-recycled-guidance-for-world-environment-day-23 👈🏽 @lscprom⭐️ #LSCPROM #compliance #marketing #advertising #marketingdigital #digitalmarketing #branding #marketingtips #recycle #ecofriendly #sustainability #sustainable #recycling #recycled #worldenvironmentday #environmentday #climatechange #recycle
There are many factors to consider when contemplating cosmetic interventions, such as medical and personal factors. However, [...] 👉🏽 www.LSCPROM.co.uk/cap/advice-for-cosmetic-surgery-tourism-ads 👈🏽 @lscprom️ #LSCPROM #compliance #marketing #advertising #marketingdigital #digitalmarketing #branding #socialmedia #socialmediamarketing #marketingstrategy #marketingtips #cosmeticsurgery #plasticsurgery #liposuction #surgery #botox #cosmetics #abdominoplasty #tourism #travel ☀🌊💉🩺 Facial Plastic, Cosmetic Dentistry Procedures, Cosmetic Dentistry, Injections, Medical, Surgery, Face Surgery, Treatment, Facial Contouring
☀Sun, Sea🌊 and…Surgery💉? – Advice for cosmetic surgery tourism ads🩺
There are many factors to consider when contemplating cosmetic interventions, such as medical and personal factors. However, [...] 👉🏽 www.LSCPROM.co.uk/cap/advice-for-cosmetic-surgery-tourism-ads 👈🏽 @lscprom️ #LSCPROM #compliance #marketing #advertising #marketingdigital #digitalmarketing #branding #socialmedia #socialmediamarketing #marketingstrategy #marketingtips #cosmeticsurgery #plasticsurgery #liposuction #surgery #botox #cosmetics #abdominoplasty #tourism #travel ☀🌊💉🩺
a person is using an electric device to treat the stomach
👶🏼Reassuring advice on private pregnancy ultrasound scans👶🏼
Ultrasound scans are common, and we understand the NHS typically uses them at least twice during a normal, uncomplicated pregnancy. The first scan [...] 👉🏽 www.LSCPROM.co.uk/cap/reassuring-advice-on-private-pregnancy-ultrasound-scans 👈🏽 @lscprom #LSCPROM #compliance #marketing #advertising #marketingdigital #digitalmarketing #branding #socialmedia #socialmediamarketing #marketingstrategy #onlinemarketing #marketingtips #pregnancy #pregnant #pregnancyultrasound #ultrasound #ultrasounds