1915 magazine advertisement of Milwaukee's B. Johnson Soap Company's most popular brand: Palmolive. By the it was the most popular soap in the world. Later merged with Peet and Colgate, it can still be found in the modern Colgate-Palmolive company.
Johnson Soap Co. of Milwaukee introduces Palmolive Soap. The popularity of the new soap combined with the stylish ads later brings about a change in the name to the Palmolive Co while still based in Milwaukee.