Tom Eckersley (1914-1997) was an English poster artist known for his use of bold, bright colors and simple block shapes. During WWII he was a cartographer for the Royal Air Force and created designs for the General Post Office. In 1948 he was awarded the Order of the British Empire for his services to poster design.
Man needs rain forests too, screen printed poster depicting a stylised monkey, with orange hair and a blue face and hands, against a black background. The monkeys upper body fills much of the poster; one arm reached into some foliage, represented by 7 green leaf shapes, at the top of the image, and disappears off the picture plane, while his other hand points to the slogan which begins in the bottom third of the poster.