How Corporate Logos Evolve infographic. This shows how recognizable logos have evolved over time. Logos like Shell and BMW have remained pretty much the same. Brands like Xerox, Pepsi, and IBM have modernized their corporate logos.
The Fiat logos bold evolution has been marked by many drastic redesigns. Seeing their oldest crest alongside their newest is indicative of not just how far the company has come, but how much design in general has evolved.