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In 2001 Diesel launched a $15 million print campaign featuring a fictitious newspaper, The Daily African. Black models in Diesel jeans lounged in limos or lay across mahogany desks under headlines imagining Africa’s supremacy as a world power (“African Expedition to Explore Unknown Europe by Foot”).  It won that year’s Grand Prix at the International Advertising Festival in Cannes.

In 2001 Diesel launched a $15 million print campaign featuring a fictitious newspaper, The Daily African. Black models in Diesel jeans lounged in limos or lay across mahogany desks under headlines imagining Africa’s supremacy as a world power (“African Expedition to Explore Unknown Europe by Foot”). It won that year’s Grand Prix at the International Advertising Festival in Cannes.

In 2001 Diesel launched a $15 million print campaign featuring a fictitious newspaper, The Daily African. Black models in Diesel jeans lounged in limos or lay across mahogany desks under headlines imagining Africa’s supremacy as a world power (“African Expedition to Explore Unknown Europe by Foot”).  It won that year’s Grand Prix at the International Advertising Festival in Cannes.

In 2001 Diesel launched a $15 million print campaign featuring a fictitious newspaper, The Daily African. Black models in Diesel jeans lounged in limos or lay across mahogany desks under headlines imagining Africa’s supremacy as a world power (“African Expedition to Explore Unknown Europe by Foot”). It won that year’s Grand Prix at the International Advertising Festival in Cannes.

In 2001 Diesel launched a $15 million print campaign featuring a fictitious newspaper, The Daily African. Black models in Diesel jeans lounged in limos or lay across mahogany desks under headlines imagining Africa’s supremacy as a world power (“African Expedition to Explore Unknown Europe by Foot”).  It won that year’s Grand Prix at the International Advertising Festival in Cannes.

In 2001 Diesel launched a $15 million print campaign featuring a fictitious newspaper, The Daily African. Black models in Diesel jeans lounged in limos or lay across mahogany desks under headlines imagining Africa’s supremacy as a world power (“African Expedition to Explore Unknown Europe by Foot”). It won that year’s Grand Prix at the International Advertising Festival in Cannes.

In 2001 Diesel launched a $15 million print campaign featuring a fictitious newspaper, The Daily African. Black models in Diesel jeans lounged in limos or lay across mahogany desks under headlines imagining Africa’s supremacy as a world power (“African Expedition to Explore Unknown Europe by Foot”).  It won that year’s Grand Prix at the International Advertising Festival in Cannes.

In 2001 Diesel launched a $15 million print campaign featuring a fictitious newspaper, The Daily African. Black models in Diesel jeans lounged in limos or lay across mahogany desks under headlines imagining Africa’s supremacy as a world power (“African Expedition to Explore Unknown Europe by Foot”). It won that year’s Grand Prix at the International Advertising Festival in Cannes.

In 2001 Diesel launched a $15 million print campaign featuring a fictitious newspaper, The Daily African. Black models in Diesel jeans lounged in limos or lay across mahogany desks under headlines imagining Africa’s supremacy as a world power (“African Expedition to Explore Unknown Europe by Foot”).  It won that year’s Grand Prix at the International Advertising Festival in Cannes.

In 2001 Diesel launched a $15 million print campaign featuring a fictitious newspaper, The Daily African. Black models in Diesel jeans lounged in limos or lay across mahogany desks under headlines imagining Africa’s supremacy as a world power (“African Expedition to Explore Unknown Europe by Foot”). It won that year’s Grand Prix at the International Advertising Festival in Cannes.


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The Daily African ad campaign for Diesel Clothing, 2001. I loved these ads. Agency: DDB Stockholm. "GERMAN & BRITISH IMMIGRANT WORKERS ON STRIKE: 'We are treated worse than animals!'"

The Daily African ad campaign for Diesel Clothing, 2001. I loved these ads. Agency: DDB Stockholm. "GERMAN & BRITISH IMMIGRANT WORKERS ON STRIKE: 'We are treated worse than animals!'"

Grand Prix - Press Lions 2001 / Paradiset DDB Stockholm

Grand Prix - Press Lions 2001 / Paradiset DDB Stockholm

The Daily African ad campaign for Diesel Clothing, 2001.  Agency: DDB Stockholm. "AFRICAN HOSTAGES FREE AFTER BEING HELD FOR 148 DAYS BY CALIFORNIAN REBELS"

The Daily African ad campaign for Diesel Clothing, 2001. Agency: DDB Stockholm. "AFRICAN HOSTAGES FREE AFTER BEING HELD FOR 148 DAYS BY CALIFORNIAN REBELS"

Be-Stupid-26-a

DIESEL’s Be Stupid …. Smart listens to the head. Stupid listens to the heart.

diesel jeans ad | ... FREE, Diesel Clothing, DDB Stockholm, Diesel, Print, Outdoor, Ads

diesel jeans ad | ... FREE, Diesel Clothing, DDB Stockholm, Diesel, Print, Outdoor, Ads

The Daily African ad campaign for Diesel Clothing, 2001. I loved these ads. Agency: DDB Stockholm. "BIRTHRATE BOOMS IN ITALY & SPAIN"

The Daily African ad campaign for Diesel Clothing, 2001. I loved these ads. Agency: DDB Stockholm. "BIRTHRATE BOOMS IN ITALY & SPAIN"

Colors of Benetton

Quando United Colors of Benetton incontrò lo tsunami pubblicitario Oliviero Toscani…

[entertain]  Diesel: Be Stupid Advertising Campaign | Creative Ad Awards

[entertain] Diesel: Be Stupid Advertising Campaign | Creative Ad Awards