Hodges - Type Based Design - This is an informational type design for the type face Helvetica. This design is well structured and laid out with the type style in mind. This structure gives the user a sense of that type face's style.
Interesting conceptual use of typography. Set vertically with red highlight and placed over the person's eye, it functions pictographically as dripping blood, with the white highlighted text as a needle. Art-historically, it visually relates to El Lissitz