John Lewis Christmas TV Advert with Monty The Penguin. This reminds me of Alex and melted my heart. He loves penguins and has spent years trying to figure out how to keep one as a pet. This is a short little video, but it will touch your heart.
John Lewis Home Insurance Advert 2015 - Tiny Dancer. Comparison will kill you ( Meerkats etc) so JLP demonstrate a clear understanding of their audience- and use something every little girl does to motivate you to find out more.