Jose Miguel Sokoloff at TED Global

“In my lifetime, I have never lived one day of peace in my country,” says Jose Miguel Sokoloff. This ad executive from Colombia saw a chance to help guerrilla fighters choose to come home — with smart marketing. He shares how some creative, welcoming messages have helped thousands of guerrillas decide to put down their weapons — and the key insights behind these surprising tactics.
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Jose Miguel Sokoloff received a standing ovation when he spoke at TED Global about how his agency, LOWE SSP3 Colombia, uses creativity to fight back against terrorism.   You can watch the incredible story here: http://bit.ly/15ZTWyU

Jose Miguel Sokoloff received a standing ovation when he spoke at TED Global about how his agency, LOWE SSP3 Colombia, uses creativity to fight back against terrorism. You can watch the incredible story here: http://bit.ly/15ZTWyU

Jose Miguel Sokoloff at TED Global 2014

Jose Miguel Sokoloff at TED Global 2014

Jose Miguel Sokoloff at TED Global 2014

Jose Miguel Sokoloff at TED Global 2014

Jose Miguel Sokoloff at TED Global 2014

Jose Miguel Sokoloff at TED Global 2014

Jose Miguel Sokoloff at TED Global 2014

Jose Miguel Sokoloff at TED Global 2014

Jose Miguel Sokoloff at TED Global 2014

Jose Miguel Sokoloff at TED Global 2014

Jose Miguel Sokoloff speaking at TEDGlobal 2014

Jose Miguel Sokoloff speaking at TEDGlobal 2014


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