This is a clever logo which uses negative space to give dimension to the letters. The H is hard to see at first and forces the observer to look at it for a while until it appears. The use of shadows and tone makes it look professional
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As one of Sydney’s emerging investment companies, The Path approached Made to design a new logo mark. In response our team created an eye-catching identity that symbolises strength, security and reliability.graphic design logo inspiration design sydney m
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.