Examples of how the new branding will be used off-air

Channel 4 rebrands, with help from Jonathan Glazer and Neville Brody


New Channel 4 identity by creative dream team of Jonathan Glazer, Neville Brody and DBLG

Channel 4 Ident (1982)

An old ident for Channel 4 of England. It was created by Lambie-Nairn.

Channel 4 Ident: Tokyo

Channel 4 Tokyo ident LIMITATIONS: Style (Has to create number four within scene) Duration - Within same duration as other channel dents

Channel 4 Ident: Blackpool

Channel 4 Ident: Blackpool - They use perspective with the building to show the number

Channel 4 - Ident - Aircraft Graveyard - 2010

The second of 3 new idents introduced in October to coincide with the refresh.

Channel 4 Ident

'Privatise Channel abolish BBC Trust' says thinktank Channel 4 ident