Project 4: Tone of Voice. Branding and Identity

Collection by Stephanie Parkin

Reformation box We're Packaging lovers here. Are you an aspiring graphic designer? Feed your design hunger at Referential Treatment. See more packaging, print, product design, product labeling, and the like on this board.


KELLY HARRINGTON / DENIM shared a photo on Instagram: “I HAVE INDEED BEEN EXPECTING YOU / SPECIAL DELIVERY FROM REFORMATION @reformation” • See 3,525 photos and videos on their profile.

Chesil Smokery — The Dieline - Branding & Packaging by Big Fish curated by Packaging Diva PD. Like the voice/tone. Use of craft look on label. Also, reccos on accompaniments. also, product pops on gold background. Cool Packaging, Food Packaging Design, Brand Packaging, Cat Food Brands, Food Branding, Cardboard Packaging, Fish And Meat, Fish Design, Carne
Cool PackagingBrand Packaging

Chesil Smokery

"Chesil Smokery is a traditional smokery in Bridport, West Dorset. They use the finest British produce and gently smoke it over oak and peat. With the meat being of such a high quality, the cardboard packaging works brilliantly to let the product speak for itself and reflect it's natural flavor."

Opinion Series: Tone of Voice — The Dieline - Branding & Packaging

Opinion Series: Tone of Voice

"You wouldn’t choose a logo, font and colour palette that looked like someone else’s. So why tone of voice?"Simon Forster, Creative Director of Robot Food, explores thoughts on tone of voice in this opinion series.

beautiful #packaging

IDAD - Design and Lifestyle

Design inspirations and lifestyle tips. Get the newest design trends, best interior design and pattern practices and ideas.

Examples of Creative Packaging Design We here at Power Brands love the eco friendly idea of this packaging and design!We here at Power Brands love the eco friendly idea of this packaging and design! Brand Packaging, Packaging Design, Packaging Ideas, Clever Packaging, Water Packaging, Skincare Packaging, Soap Packaging, Beauty Packaging, Handmade Home
Brand PackagingClever PackagingWater PackagingSoap PackagingHandmade Home

Beautiful Examples of Creative Packaging Design

Package design is very important as it complements the product and creates an instant image of what to expect. Most of the companies do not bother creating

Saturday wrote a poem called "Free" - clever copy! Newsletter Layout, Email Newsletter Design, Email Newsletters, E-mail Design, Layout Design, Email Template Design, Email Design Inspiration, E-mail Marketing, Email Campaign
Email Newsletter DesignEmail NewslettersE-mail MarketingEmail Campaign

Identifies the brands voice / tone of voice. Its quirky fun story telling and create a relationship with the consumer into that brand. Has a unique approach and different to other drinks. Label Design, Packaging Design, Web Design, Design Ideas, Social Media Branding, Business Branding, Tone Of Voice, The Voice, Copy Ads

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Long hand brand story telling

Brand identity and tone of voice by Pentagram for Washington DC sandwich shop On Rye Monkey Food, Coffee Cup Sleeves, Sandwich Shops, Coffee Plant, Restaurant Branding, Graphic Design Branding, Logo Design, Cup Design, Rye
Monkey FoodCoffee Cup SleevesSandwich ShopsCup Design

New Logo & Brand Identity for On Rye by Pentagram — BP&O

Logo, menus, signage, photography and website by Pentagram for Washington DC sandwich shop On Rye. Opinion by Richard Baird.

Customer communications – why a consistent tone of voice matters // Order confirmation email // transactional marketing Tone Of Voice, The Voice, Form Design, Web Design, Web E, Email Design Inspiration, Order Confirmation Email, Project 4, Email Templates

Tone of voice in customer communications

Practicology picks some of the best examples of retailers who deliver consistent tone of voice throughout their customer communications.

Valtra tractors visual identity - The Kitchen Sthlm

Valtra tractors visual identity - The Kitchen Sthlm

Visual identity for Finnish Valtra tractors, recognized for their reliability, versatility, durability and Nordic roots.

Creative Typography, Crowder, Barbecue, Advertising, and Posters image ideas & inspiration on Designspiration

Crowder Barbecue

We showcase the most inspirational branding and visual identity works in this gallery, designed by the best graphic designers from around the world.

Another quirky smoothy advert from Innocent. Their whimsical tone of voice is a consistent feature of the brand.

Finding Your Tone Of Voice — Smashing Magazine

Tone of voice isn’t what we say but how we say it. It’s the language we use, the way we construct sentences, the sound of our words and the personality we communicate. It is to writing what logo, color and typeface are to branding.