It has a great tranquil, soft beauty. I love the simple black & white color scheme. I especially love how the only thing black are the tree branches,so with the white fill of the A & the white background, it's creating great negative space.
I know of way too many people that think plugging things into an app or clicking a button in Photoshop is design. Don't get me wrong, these things are handy and cool but it doesn't make you a designer.
Theory: Give three points about what the golden ratio is. Give three examples where the golden ratio shows up in nature. Give three examples of where you could use the golden ratio in your own illustrations and design.