using color and gradients to express mood and emotion versus shapes and subjects

garden branding inspiration ~Set of 48 Fruit & Vegetable icons

Circle Logos, Monogram Logo, Logo Type, Branding Design, Logo Design, Environmental Design, Design Process, Logo Ideas, Logo Inspiration

A white logo grounded against a vast, black background can create quite the impact - in this instance, the white may lead the audience to believe the brand is emerging as a valiant contender, evoking feelings of goodness and indomitability.