The war between BMW vs Audi seems to be over, now its Newcastle Brown ambushing a Stella Artois advert.I love the fun they have when they create these kind of advert wars. Wonder if Stella Artois will come back with something or just leave it as is.
Using reverse psychology to alter the conversation surrounding a tax increase for a library. Interested to know what other library folk think of this tactic. Books to Burn: Adventures In Reverse Psychology