With mobile opens taking the lead over desktop by more than half, designing for the mobile consumer is the new normal, but what is the best way to go about implementing these changes in your email program? House of Blues Entertainment made mobile responsive template design a key initiative this past year and took several different paths to success. Join us in discussing how we transitioned both our users and templates across 85 business units to embrace their mobile audience.
7 Sins of email marketing - Some ideas for new years email marketing resolutions: Were you less than happy with some of your returns on your email campaigns last year? Could it be sloppy copy? An over indulgent visual designer without real email experience? or a sloth-like email designer that has missed some crucial links? Maybe you need some Email marketing intelligence… but for now we’ve reposted this inforgraphic to make 2013 your year.