The Story of Solutions from StoryofStuffProject. The Story of Solutions explores how we can move our economy in a more sustainable and just direction, starting with orienting ourselves toward a new goal.
Brands such as Ace Hardware are tapping into the peer-to-peer transaction "sharing economy." One Ace store in California is hosting Repair Cafe weekends, where residents bring in their broken stuff and Ace helps facilitate fixes. "Peer-to-peer commerce tends to be direct, emotionally satisfying, personal, green and have a very 'now' quality about it -- all catnip for brands hungry for more intimate connections with consumers,"